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March 6, 2011 at 12:00 pm |
Generally, art is open to interpretation. But when art is commercially applied then its finished work is open to scrutiny.
The newly designed logo fails on four counts:
1. It lacks clarity.
- What does the squiggly line represent? Does it represent the Lake Ontario shoreline or the border between East/West Irondequoit?
- What is that image on the squiggly line? It looks like a star but it could be visualized as a blast of a mortar shell on the border of East/West Irondequoit.
2. It lacks distinctiveness.
- Why doesn’t this logo exhibit at least one attribute of the Town? The design could have incorporated some aspect of the lake, of Durand Eastman Park, or of the Bay.
- If you substitute the word “Greece” for Irondequoit on the logo, would anyone tell the difference between the town logos? Therefore, this logo could be used for any town, for any state in the country because it doesn’t express uniqueness.
3. It lacks a theme.
- The logo doesn’t tell the story why people go to the library in the first place. Also, it doesn’t project what resources are available at the library.
4. It lacks color contrast.
- Why the solid purple background? A good color combination would be blue for the upper half and green for the lower half which denotes water and land, respectively. This combination would play nicely on the Town motto “where land and water meet”.
So, in summary, the Library Board has settled for a bland/generic logo.
Sadly, perhaps, it reflects their collective mindset.
Bookrunner22
March 16, 2011 at 2:21 pm |
bookrunner – so, does target’s logo tell a story of why people go to target and what items they have for sale? i think most people know that a library has books to borrow, computers to use, and librarians for locating information. what else do you want in the logo? they have public restrooms, should those be incorporated in the logo too?
also, what’s nice about art is that it’s open to interpretation, as you say. the blue line could be the shoreline with the sun, it could also be power cords coming together, it could be two of anything coming together and making that essential connection illustrated by the gold starburst. in that way, it’s kind of a brilliant design because it can mean anything you want it to mean. if you see nothing in it, that’s your problem.
March 17, 2011 at 5:26 pm |
To: Stell
Subject: Library Logo
Your argument is full of swiss cheese.
If you would have read beyond the first sentence, you would realize that my critique was based on the application of “commercial art”.
Go back to Art 101 and understand the objective of commercial art before commenting again.
Bookrunner22
P.S. Let me guess- your favorite sandwich is swiss cheese on rye with a touch of mayo.
April 13, 2011 at 10:45 am |
I miss the beautifully drawn open-book logo which was new a couple of years ago – yes, the book theme is over done, but it was graceful and distinctive. With some nice typography and color it could have been upgraded into something spectacular.
This newest logo leaves me cold and looks overly commercial, bland and rather awkward. I dislike saying negative things about anyone or anything, but this time I had to express what I see.
So sorry to see that this logo was adopted.